Public Relations Society of Tanzania


Public Relations Society of Tanzania (PRST) is a country Public Relations Professional Association established as an umbrella body that strive to regulate the Public Relations & Communication Profession in the country. It brings together all professionals to a single and strong profession voice.


  • To advance the status and understanding of public relations and communication as a professional discipline and body of knowledge and to encourage its professional practice for the societal development.
  • To accredit Public Relations professionals in Tanzania
  • To credit Public Relations and Communication courses in universities, colleges and institutions
  • To formulate and promotes policies and practices including codes of conduct for the benefit of community and public relations/ communication professionals.
  • To guide, promotes and oversee PR professional excellence for Tanzanian Community
  • To guide the PR Professional Conducts in Tanzania
  • Undertake activities that enhance the usefulness, efficiency and skills of PR and communication professionals
  • To present and promote the interest of public relations and communication professionals nationally.
  • To approve and monitor all PR/Communication agencies and consultancy firms in Tanzania.
  • To undertake any PR campaign and public education that aims to raise Public awareness


  • Preparing of Communication Strategy
  • Conducting of Researches
  • Agenda Setting
  • Audience analysis
  • Customer Care and Employees Trainings
  • Event planning & Management
  • Speech writing¬†


To nurture professional and quality practices of Public Relations in Tanzania.


Become an effective Public Relations professional body for guidance, promotion and overseeing the profession excellence in the country.