- Category: PR Professional
- Date: 24-03-2022
APRA is a non-governmental, non-profit organization established to foster unity via interaction and exchange of ideas among public relations practitioners in Africa, and through communication, promote social, political and economic integration in the continent.
This conference will bring together over 300 practitioners in Public Relations, Media, Brand management, Advertising, Government and other communication stakeholders, will continue the association’s longstanding quest to change Africa's narrative by further defining strategies for driving such change. Our theme: “Africa’s Resilience & Global Competitiveness: The challenge for Public Relations” will emphasize on the roles and challenges for Public Relations Professionals to global competitiveness and re-evaluation of the professional performance. The conference will be a mixture of plenary sessions, workshops and trending case studies.
APRA Tanzania, 2022, will be hosted by Public Relations Society of Tanzania (PRST) under endorsement of the Government of Tanzania, major global PR associations namely International Public Relations Association (IPRA), International Communications Consultancy Organization (ICCO), Global Alliance for Public Relations and Communication Management (GA), African Union Commission (AUC) and national associations across the continent. It will also feature the fifth edition of the SABRE Awards Africa showcasing the best in public relations work from across the continent. This event is organized in partnership with the renowned Holmes Report.
Parading an enviable array of speakers and facilitators, APRA Tanzania 2022 will help delegates better equip themselves for the various skills to their respective jobs while exposing them to contemporary techniques in modern day strategic communications.