Code of Conduct

RECALLING “The 1977 Constitution of The United Republic of Tanzania” and especially recalling Article 18;

RECALLING the Charter of the United Nations which determines “to reaffirm faith in fundamental human rights, and in the dignity and worth of the human person”;

RECALLING the 1948 “Universal Declaration of Human Rights” and especially recalling Article 19;

RECALLING that Public Relations, by fostering the free flow of information, contribute to the interests of all stakeholders;

RECALLING that the Conduct of Public Relations and public affairs provides essential democratic representation to public authorities;

RECALLING that public relations practitioners through their wide-reaching communication skills, possess a means of influence that should be restrained by the observance of a code of professional and ethical conduct;

RECALLING that via all channels/media of communication, erroneous or misleading information may be widely disseminated and remain unchallenged, and therefore demand special attention from public relations practitioners to maintain trust and credibility;